Who Am I?

What makes me tick:
It starts by loving a good challenge, which feeds into my love for strategy, marketing, branding, and advertising. Who are we talking to? How are they interacting with the brand? What’s going to resonate with them and why? And what’s going to make them engage, in which ever way we need or want them to? All of these answers make solving the challenge easier and much, much harder.

But if that's not enough: I also know how to juggle; I grew up on Crayola; I found 135 4-leaf clovers a couple of years ago; I live in and am restoring a house built in 1773; and I’m incredibly inquisitive.

What I've been doing/overseeing lately:
Healthcare: Value Proposition, Branding, Design, Video, Digital Campaigns, Social Media Campaigns, Tradeshow Materials, Out-of-home

Financial Clients: Websites, UX & UI Design, Product Naming & Development, Messaging Platforms, Corporate Videos, Brand Positioning, Print Campaigns, Collateral, Branding Identity & Guidelines, Tradeshow Materials, Out-of-home

Retail Food Clients: TV Commercials, Digital Campaigns, Social Media Campaigns, Microsites, UI Design, Branding, POP, Product Launches, Product Ideation, Out-of-home

Education Clients: Digital Campaigns, Social Media Campaigns, Branding Identity, Email Marketing Campaigns, UX & UI Design, Messaging Architectures, Landing Pages, Sales Funnel Strategies, Collateral, Brand Positioning, Branding Videos, Homepage Takeovers

B2B Clients: Websites, Print Campaigns, Social Media Campaigns, Branding, Corporate Videos, Brand Positioning, Branding Identity & Guidelines, UI Design, Event Themes, Tradeshow Materials, Out-of-home

Non-profit Clients: Websites, UX & UI Design, Social Media Campaigns, Event Themes, Corporate Videos, Branding, Branding Identity & Guidelines, Print Campaigns, Collateral

How I got here:
Graphic Designing (1997-2000)
Art Directing (2001-2005)
Creative Directing (2006-Present)

Words to describe me:
Curious. Fresh. Thoughtful. Passionate. Experienced. Driven. Dimensional. Picky. Prolific. Careful. Serious. Outgoing. Generous. Hardworking. Crazy. Collaborative. Punny. Inquisitive. Varied. Interesting. And creative.

Words I love:
Pancake. Donnybrook. Rabble-rouser. Flotsam. Jetsam. Trepidation. Detritus. Bodacious. Moxie. Copious. Visceral. Furrow. And Dynanacism (I made that one up).